Ferrari World Abu Dhabi - Support Graphics

As part of a larger initiative at Ferrari World Abu Dhabi to develop more comprehensive entertainment options at the park I assisted in the development of additional design materials. These included ride marquees, scenic assets as well as the development of logo design and environmental graphics for the Ferrari Worlds signature theatric show titled Red.

Project background:

Ferrari World Abu Dhabi is an amusement park located on Yas Island in Abu Dhabi. It is the first and only Ferrari-branded theme park and largest indoor theme park in the world. It was named the “Middle East's Leading Tourist Attraction” at the World Travel Awards™ 2015.

As part of a larger initiative to develop more comprehensive entertainment options at the park I assisted in the development of additional design materials. These included ride marquees, scenic assets as well as the development of logo design and environmental graphics for the Ferrari Worlds signature theatric show titled Red.

All original poster designs for scenic graphics.

Entry marquee concept for the worlds fastest roller coaster, Formula Rossa.

Logo design concept for original theatric show name.

Logo design for final chosen name "RED", the theatric spectacular show

for Ferrari World Abu Dhabi

Large scenic banner design concepts to support the RED show.

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