Cohen Entertainment District - Branding and Wayfinding

Situated in Northeast El Paso at the site of a historic baseball stadium, and as part of a larger city enhancement program, Cohen Entertainment District will feature a water park, restaurants, shops, hotel, and an outdoor space for concerts and events.  As brand designer for the project, working alongside the entertainment development company, Mycotoo I created the brand identity, district-wide wayfinding system, as well as environmental design elements.

COHEN ENTERTAINMENT DISTRICT - BRANDING AND WAYFINDING

Situated in Northeast El Paso at the site of a historic baseball stadium, and as part of a larger city enhancement program, Cohen Entertainment District will feature a water park, restaurants, shops, hotel, and an outdoor space for concerts and events. 

As brand designer for the project, working alongside the entertainment development company Mycotoo, I created the brand identity, district-wide wayfinding system, environmental design, and placemaking elements.
EVOKING THE BRAND

Cohen Entertainment District will provide guests, both local or visiting a unique and diverse gathering place under the sun. It will draw from all surrounding regions those seeking to enhance their senses for dining, entertainment, special events, or staying cool on hot sun-shining days.

The brand will honor the legacy of El Paso as the “Sun City” while also acknowledging the overall district as a communal space for gatherings. Concepts of unity, family and environment are the pursuits, synthesized into simpler forms of the graphic brand identity.
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